In the technology-driven world we live in today, digital marketing is no longer an option but a necessity for every small business to employ if they want to grow and succeed. With increasing number of customers finding and engaging with brands through online and social channels, focusing purely on traditional marketing tactics like cold calling, print ads in telephone directories, Yellow Page ads etc. alone cannot take you very far.
As experts in designing websites that convert, we at Webdojo strongly recommend small business owners to leverage digital marketing across channels like search, social, email, content and mobile marketing for generating more qualified leads, driving higher conversions and boosting brand awareness.
Here are some incredible benefits it offers over traditional offline marketing methods:
- Measurable Real-Time Data
You get quantifiable metrics and data like website visits, lead generation, sales driven - essential to gauge success of campaigns. Tweak strategies accordingly. - Increased Reach & Exposure
You can market beyond geographical limitations to a worldwide audience in a targeted, budget-friendly manner. Make your brand discoverable across channels. - Improved Conversion Rates
With better targeting through customer insights, personalized communication and optimized sales channels, your website and Landing Pages can deliver higher conversion rates. - Cost-Effectiveness
Digital channels provide a bigger bang for your buck compared to analog ones. Lower overheads with sustainable investment make it very ROI-driven.
Here are the top ways small businesses can leverage digital marketing:
- Search Engine Optimization (SEO):
By optimizing your website and content for relevant keyword searches, SEO enables small businesses to get found organically without paying for ads. Higher rankings equal increased website traffic, brand visibility and more leads and sales. - Pay-Per-Click (PPC) Advertising:
PPC puts your ads for products/services right in front of actively searching customers on platforms like Google and Facebook. You can target very specific audiences and only pay when prospects engage. Gets fast results. - Social Media Marketing:
Promoting your brand on social media allows for community building, increased awareness and engaging followers through rich media content. Converting followers to customers is highly cost-efficient through special offers. - Email Marketing:
Collecting email contacts and nurturing leads through personalized campaigns helps convert subscribers into repeat, life-time buyers. Email is still one of the highest ROI digital activities. - Content Marketing:
Consistently publishing valuable, relevant content is an inbound strategy to attract and convert new visitors organically. Position your brand as an industry thought leader. - Mobile Marketing:
As mobile usage grows exponentially, having a mobile strategy lets small businesses connect with on-the-go prospects wherever they are, whenever through SMS, apps and local notifications.
The cost of digital marketing varies widely depending on the size of the business, strategies and channels used, location and more. Here's a rough breakdown:
1. Basic SEO
Can be DIY or $300+ per month for an agency to optimize on-page elements, create content, etc.
2. Pay-per-click Ads
Costs vary based on competition, impressions/clicks but expect at least $200-500 per month for a small/medium business presence.
3. Social Media Marketing
After the initial time investment, $50-250 per month for paid ads and influencer partnerships to increase reach.
4. Email Service Provider
ESP rates start around $10-50 per month for 2500-5000 subscribers, including creation tools & analytics. Could be higher depending on list size and features.
5. Content Creation
$100+ per blog post/visual from freelance writers, designers or $1000+ per month for an in-house resource or retainership.
In summary - You can kickstart digital marketing for as little as $100 per month but expect an average budget between $500-2000+ to effectively cover multiple channels with paid and organic strategies for a small business. The investment pays off exponentially in sales and brand growth.
At Webdojo, we make it cost effective by offering newsletters, membership sites, shop front and more for just $45 a month. Talk to us about a monthly care package to take care of your digital marketing.
No matter which digital channels you leverage, the key is to provide a consistent and integrated experience across all customer touchpoints. Focus both on traffic building and conversions!
So whatever is your niche - retail, health, fashion, hospitality etc DIGITAL MARKETING IS THE WAY TO BE FOUND, ENGAGE YOUR AUDIENCE AND DRIVE SALES/CONVERSIONS like never before!
Our expert web designers can help further by building an responsive, intuitive website to help achieve your digital marketing goals seamlessly. Get in touch!