Unlock Your Marketing Superpowers with Automation
Used strategically, marketing automation is every small business owner’s secret weapon to establish a thriving digital presence despite limited manpower and resources. While the term tends to conjure images of large enterprises with huge budgets, the right automation platform offers features tailored for lean SMB teams to work smarter – not harder.
So what exactly can marketing automation do for your small business and how do you implement it effectively? Let’s explore step-by-step:
Know Your Customer
The foundation of marketing automation is gathering data and insights about your ideal customers – their demographics, challenges, preferred channels and purchasing triggers. Build detailed buyer personas so your campaigns resonate better.
Capture Leads
Populate your lead database using blog subscription forms, gated offers, website chatbots that capture visitor info and more. Integrate with CRM to segment leads for targeted messaging.
Create Workflows
This is where automation triggers personalized, automated behaviors like emails sent to leads who download an eBook or sequence of nurture emails over 6 months to keep your brand top-of-mind until a prospect is sales-ready.
Spread Brand Awareness
Get more mileage out of original blogs, eBooks etc. which the software can repurpose into social posts, lead gen forms and more across channels like email, LinkedIn, Facebook etc. automagically.
Track Real-Time Analytics
Marketing automation provides a plethora of metrics around leads generated, email opening rates, content downloads, unsubscribes, landing page performance and everything required to gauge ROI on your activities. Tweak what works, kill what doesn’t.
Retain Customers
Leverage automation with loyalty programs, win-back campaigns for lapsed contacts, promote upsells/cross-sells, automate references request emails and so much more to delight your existing patrons.
When incorporated holistically, marketing automation supercharges each stage of the customer lifecycle – attraction, conversion, retention and revenue growth.
Marketing Automation Tools that I use:
- Mailchimp - Industry standard email marketing CRM.
- Sociamonials - App to automate your social media content calendar and run sweepstakes for your brand.
- Canva - Easy to use graphic design app.
- Claude.ai and ChatGPT - They are both great options to generate content and ideas for your small business.
I hope you found this article useful. At Webdojo, we offer courses and one on one consultation for powering up your digital marketing. Do get in touch for more information.